Ren By Rar By 2018
Clean City Campaign in Ishøj, Denmark
The campaign contains: Trashcan wrappings, Posters in lightposts, three differend types of ashtrays, with asphalt markings, an online ironic campaign, featuring a false company, claiming the trashcan is an inventions of theirs (along with the sitewalk and bicycle lane).
Website in Danish: rarby.dk/icehigh
The images are slightly too "hip", the graphic expression is over-simplified technical, and the texts are foolish, like "This Trash can is gluten free, lactose free, needs no app, and can contain all your sh*t". The "*" actually emphasizes the use of the word "shit", which is slightly uncommon in public campaigns, even in Denmark.
